Formetco recently announced the successful integration of its new enterprise software F360 CMS with the Adomni Demand Side Platform (DSP). IBO’s nationwide inventory of digital screens is now available to Adomni’s advertiser base, including national brands, agencies and hyperlocal buyers. With F360, independent operators can access a wide array of new buyers that would be difficult to reach.
Evolving from the IBO Fusion initiative, F360 allows multiple DSPs to connect and compete to drive new programmatic revenue. Additionally, operators can take advantage of modern tools and technology that in the past has been cost prohibitive. This new offering is expected to drive up operator revenues while at the same time giving them access to the IBO COOP Marketplace.
Formetco’s VP of Sales, Jock Gibb said, “Opening up the tools to make OOH easy to buy is not only good for the independent operators, but the entire OOH industry. We think the days of an operator using one player dedicated to one buying platform (which excludes most all others) is a thing of the past.”
“We are proud to expand our relationship with the Formetco team to help their operators increase fill rates and drive new revenue,” said Jonathan Gudai, CEO of Adomni. “With our Audience IQ technology, billboard operators can now sell their OOH inventory by audience segments, not just by location. With this new capability, we believe that there will be a substantial increase in the number of OOH buyers, as the digital media landscape and the world of roadside billboards come together.”
Chris Cowlbeck, IBOUSA General Manager, said “IBO is excited about the Formetco and Adomni leadership making the IBO COOP Marketplace available via their platforms thus allowing operators to access buyers simultaneously and increase profitability. Formetco and Adomni understand the benefits and the rewards and IBO fully supports their continued efforts.”
About Formetco
Since 1968, Formetco has researched, designed and developed thousands of innovative out-of-home products including cutting-edge digital displays, billboard hardware and safety equipment. Headquartered in Atlanta and owned by the same family since its founding, Formetco is proud to be the only supplier and manufacturer to have served the outdoor advertising industry for the past 50 years.
About Adomni
Adomni is a self-service online platform that makes digital out-of-home advertising easy, fast and affordable for everyone. Advertisers of all sizes and budgets can launch campaigns in minutes, using one of the fastest growing DOOH networks in the world. With Adomni’s Audience IQ technology, mobile location data is helping buyers and sellers of OOH optimize campaign delivery and performance. There are over 70,000 digital screens available on www.adomni.com, spanning the U.S., Canada and Australia.
About IBOUSA
IBOUSA is a networking group of companies that have a common interest of promoting all things of importance to independent billboard owners. We bring together some brilliant minds and cutting-edge technologies and services in our industry in some fun and engaging ways. Billboard operators, vendors, consultants, agencies and advertisers enjoy the fruits of our collective efforts and we have forged wonderful friendships over the years. Learn more by calling 580-226-2234 or visit www.IBOUSA.org.
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